Edward Jones As One Of The Famous Organization In The Brokerage Case Study

Edward Jones As One Of The Famous establishment In The Brokerage Industry - Case Study ExampleThe firm deals in undivided bonds and stocks and in general targeted the rural and sub urban areas. But wit time as the firms succeed, it decided to enter the disruptive growing economies but to its shock it faced difficulty in entering the urban areas with its concept. Thus the authorship deals with the strategy that the firm adopted in order to stay competitive and competitive advantage every target its competitors. The brokerage industry suffered a huge menace from the financial analysis such as the banks which as well as started to provide similar kind of offerings as the brokerage firms. To overcome this threat and make a tail in the minds of the customers the firm decided to adopt the differentiation and expansion strategy offering the customers services which they reckon forward for and ensure high nest egg. The report deals with internal and external assessment of the indus try and the firm by implementing the tools such as PEST analysis, Porters five force and VIRO Analysis. The current strategies have been discussed along with the current issues and all(prenominal) of the alternatives is evaluated and finally recommendation has been provided to Edward Jones to adapt to the expansion strategy. Contents Executive Summary 2 External judicial decision 4 inhering Assessment 5 Current Strategies 6 Key Issues 7 Implementable Strategic Alternatives 8 Criteria and Evaluation of Alternatives by Criteria 9 Recommendation and its Implementation 10 Limitations and Critique of Recommendation 10 annexe 12 Exhibits 13 Exhibit 1 External Assessment 13 Exhibit 2 Internal Analysis 15 Exhibit 3 Structure of strategic Alternatives 17 Exhibit 4 surmise and Justification 19 Exhibit 5 NPV of Expansion Strategy 20 Exhibit 6 bodily process plan 21 External Assessment The retail brokerage industry enabled the individual consumers to invest in financial assets such as bon ds and stocks. The industry has grown in the second half of the 20 snow which has increased the individual ownership of financial assets and also increased the demand for brokerage services. A first harmonic shift in the income level has also increased the responsibility of individuals for retirements assets. The brokerage personal credit line also grew with the turn in value of stock market. This increase made the stock much much attractive. With the baby boomer generation reaching the phase of retirement their financial concern has shifted from the accumulation of savings for retirement to the distribution of the assets. The retail brokerage industry showed growth opportunity in the field on technology and social agents. With an increased in the pension plans, people started to invest more giving rise to retail brokerage. Also with low substitute, the retail brokerage industry has the opportunity to grow and regain its place which it had made few years back. Opportunity lies with the adoption of new and latest technology along with enclose price, the retail brokerage industry has a wide opportunity to flourish in the world of online investment. This factor can also lead to threat because the number of online users has increased, missing out the attention by individual broker (Exhibit 1) However threat lies with the risk of entry of potential competitors which tends to increase the number of competitors and diversity of the products. another(prenominal) weakness lies with the firms cross out value which still stands behind in terms of brand awareness in the urban areas and with more of the clients using off the online services poses a huge threat for Edward Jones. Internal Assessment Edward Jones is a brokerage firm and serves only individual consumers and has segmented customers based on three criteria, retires preretirees and the small business owners. Edward Jones became the fourth largest broker